Three Reasons Your Business Should Get an ATM
4 min readThe main goal for all business owners is to ensure a steady number of customers and cash flow.
That way, you can boost and maintain your revenue and ensure additional opportunities to take your business to the next level.
You probably do not know how many potential customers you have lost because they did not have enough money in their pockets. This is especially important for cash-only businesses.
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Lack of automated teller machines can produce numerous adverse effects, including bad reviews that will follow you and persuade new customers to avoid your business altogether.
Therefore, installing an ATM will provide your customers with satisfaction and convenience. At the same time, you can enjoy a steadier and more significant cash flow.
Suppose you still do not understand why you should install an automated teller machine. In that case, we recommend you to stay with us to learn more about them.
Let us start from the beginning.
1. Fast Access to Cash
One of the most apparent reasons for installing an ATM is to ensure your customers will get additional access to cash. Therefore, they are more likely to become your customers, especially if you do not accept credit or debit cards.
If they wish to purchase something for you, reach their wallets and find only plastic and lack of paper. They will have to leave your shop and find the closest automated teller machine. You can prevent that from happening by installing the one yourself.
Another critical consideration for installing an automated teller machine is reaching potential customers who have not visited you beforehand.
Imagine that a customer enters your business and wishes to buy something from your convenience store, for instance.
If you have an on-premise ATM, he/she can withdraw necessary funds and make an additional sale, which is an effective way to boost your business and take it to the next level.
You should click here to learn more about automated teller machines.
2. Increase Foot Traffic and Customer Satisfaction
Placing a machine is useless if there is one next to your store, restaurant, or gas station.
However, suppose you cannot find the one in your proximity. In that case, you can reach people that do not wish to become your customers at first, but they only need ways to make money out of their accounts.
When someone walks around your neighborhood and finds out that you have a machine within your premises, it is more likely he/she will enter inside.
As you increase overall foot traffic within your convenience store, for instance, the chances are higher they will become your customers.
At the same time, you should know that most shoppers nowadays, approximately sixty percent, still enjoy in-store shopping.
Of course, e-commerce created a wholly different and more convenient approach. Still, in-person shopping comes with specific advantages you will not get online.
When someone enters your store, you should ensure the best experience possible. Therefore, if they do not have enough funds to shop for a particular product, they will go out to find an ATM, which means they are more likely to choose your competitor.
Besides, a single negative review can affect your business and future potential. Implementing convenience items such as ATMs will increase overall customer satisfaction and experience, which will ensure you get more five-star reviews than before.
3. Avoid Checks and Credit Cards
Accepting checks and credit cards is a financial disadvantage for your business. Generally, you risk a potential problem, especially if a check does not come with sufficient funds. Therefore, you will not be able to collect a debt.
Besides, check frauds are common and affect small to medium-sized businesses, which is why you should keep your eyes open all the time.
At the same time, if they cannot get a refund from your business, they can contact the bank to handle the entire process. It means they are asking a bank to take the money out of your business account to their ones.
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As soon as they decide to make this request, the bank will investigate all claims your business made. Therefore, if everything is valid, they can remove and transfer everything.
Suppose the problem persists and the customer already took an item. In that case, the chances are high that they will not return them because they do not have an obligation to do it.
As a result, you may end up with significant losses, which you can prevent by implementing an automated teller machine on your premises.
That way, you will encourage the use of cash, which will reduce the number of credit card and check payments.