February 2, 2023

Y M L P-226

Solutions For a Small Business

Get Your LinkedIn SSI Score

4 min read

Responsible for 80% of all B2B sales opportunities from social media, LinkedIn is definitely a pressure to be reckoned with when it arrives to gross sales. In actuality, social providing is all about developing extra successful direct technology and gross sales prospecting procedures. 

By developing and keeping interactions with marketplace leaders in your social network, you are capable to correctly goal the correct audience for your business enterprise and focus on your products and solutions and expert services in a way that the natural way builds rely on and self esteem.

Get Your LinkedIn SSI Score!**Be absolutely sure to be logged into your LinkedIn account initially.** 

To aid quantify the benefit of social selling, LinkedIn created what is recognized as the Social Promoting Index (SSI) – a rating ranging amongst to 100 that measures your social providing techniques and execution. Your SSI score is up-to-date every day and is calculated in the pursuing locations:

Efficiency in every of these spots is ranked individually, then combined to provide your in general SSI position. LinkedIn statements the greater your rating, the far more possible you are to have good results in conference your sales goals, stating: “social promoting leaders develop 45% additional possibilities than peers with lessen SSI.” In this article is an case in point of my LinkedIn SSI rating (taken July 22nd, 2019).

Priscilla McKinney's SSI Score

Want to know who I know? Join with me on LinkedIn!Connect with Priscilla McKinney on LinkedIn

As you can see, I have an SSI ranking of 85, placing me in the best 1% of the two my business and community. Achieving this rating, or any score of 80 and previously mentioned, is thought of very tricky and underscores an specific or company as a assumed leader in their subject. Strengthening your ranking normally takes an ongoing determination to acquiring your self in the social place, aligning your revenue objectives, and interacting with your network.

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Now, let’s acquire a more seem at how LinkedIn steps your social promoting attempts and how to commence bettering your personal SSI position. 

How Your SSI Is Calculated and How to Make improvements to It


Developing a Qualified Brand

LinkedIn appears to be at vital aspects these types of as profile professionalism, articles creation, posting regularity, site sights for every post, and total followers received. In other words, LinkedIn is measuring how very well you are developing by yourself as a thought leader in your industry. Have you optimized your profile all-around attracting conclusion-users, clients, and consumers?


Are you publishing pertinent, curated material from reliable resources and publishing original content? As you build your profile about a distinct goal audience and get started attaining trustworthiness as a considered chief, your expert model score will get started to rise. 


Finding the Correct People

LinkedIn steps how proficiently you are creating good quality connections. This means realizing who you’re wanting for and then locating and adding them to your network. 

202208-lbm-blog-get-your-linkedin-ssi-score-refresh_engaging-with-insightsIf you might be unsure how to obtain relevant contacts, LinkedIn has a profile research perform that will allow you to establish superior potential clients applying applicable key terms. As you uncover, achieve out, and link with the ideal individuals your score will improve.


Participating with Insights

In tandem with producing a qualified model, LinkedIn examines how effectively you are at positioning yourself as a issue subject qualified by sharing and partaking with market insights. This incorporates how usually you share pertinent articles, comment on marketplace matters, and take part in lively team discussions. 


LinkedIn states, “nearly 64% of B2B buyers report that they value hearing from a salesperson who provides information or perception about their small business.” As you take part more with your network and the amount of shares, likes, and feedback your posts get increases so will your rating.


Constructing Interactions

LinkedIn examines how nicely you join with your contacts and expand your experienced community. This suggests making and creating trusting associations with selection-makers or senior-degree prospective customers.


A much larger community will allow you increased leverage in discovering new contacts and possible purchasers. As your connections and interactions improve so will your score.


The Bottom Line

As earlier mentioned, LinkedIn claims the bigger the user’s SSI rating, the extra probably a individual or enterprise will be to achieve its product sales goals. Even though SSI are not able to promise amplified product sales results, it does assistance show you a relationship concerning your networking routines, revenue options and opportunity prospective buyers. Ultimately, the information specified by your SSI score provides you a additional holistic comprehending of how properly you are carrying out in the social house, furnishing you with the opportunity to re-study your revenue attempts in relationship to your manufacturer and concentrate on viewers.



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